Content That Works by Pete McPherson
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Content That Works

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What's included?

Video Icon 26 videos Text Icon 1 text file

Contents

Fundamentals
Purpose
9 mins
How to "Brand" Your Blog
4 mins
Avatar 101 - the Bare Minimum
10 mins
Avatar 201 - Your Relationship With Your Followers
8 mins
The Transformation
10 mins
Guest Lecture - Jillian Johnsrud
22 mins
[Resource] Step-by-Step Avatar Prompts
How to Produce “Good” Content that Stands Out
Good News and Bad News
7 mins
Balanced Content
10 mins
Burnout
6 mins
Bare Minimum of Good Content
10 mins
Standing Out in a Crowded Niche
24 mins
Contrarian Blogging
18 mins
The Nuts and Bolts of GREAT Content
Everything Formatting
22 mins
Everything Headlines
14 mins
Everything Intros
8 mins
Purpose of the First Sentence
7 mins
Everything Outros
12 mins
BONUS: Content Case Studies
Videofruit Intro
12 mins
Backlinko Intro
10 mins
Cornerstone Content
21 mins
Minafi
6 mins
My Passive Income Post
5 mins
BONUS: Posting Framework Examples
J Money Formula
6 mins
JD Roth Formula
5 mins
Videofruit Formula
7 mins
The YOU Formula
7 mins